Is Tiger’s Lack of Comment a “No Comment?”

communikaytrix — Tue, 01 Dec 2009 01:25:56 +0000

CNN.com made it front page material, along with TMZ, gossip bloggers, sports reporters and thousands of other media-types. Social media sites like Twitter are buzzing, with Tiger Woods taking a spot in its trending topics for two days now. So what’s all the talk about? Well right now, it’s about the mystery swirling around car accidents, domestic abuse and a lot of he said, she said. With the exception of a brief statement from the pro-golfer’s publicist, fans everywhere are left scratching their heads. What really happened and why is Tiger in hiding?

When we take clients through media training, one of the first rules we teach is to never say “no comment.” The idea is that “no comment” is essentially an admission of guilt. Whether or not it really is, “no comment” can leave people feeling like they are uninformed, misinformed or that a concern is being disregarded. As the investigation into the accident heats up, what was concern for Tiger seems to be shifting to a feeling of what is Tiger not telling us?

What do you think? Is it time Tiger comes clean about the specific details of that night? Do you think he owes his fans an explanation? Do you feel his silence is an admission of guilt? Do you think he is making the situation worse by not speaking up? Or do you believe he’s taking the right approach by staying mum, and that the situation will diffuse faster that way?

Photo credit: CRASH:Candy

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Is Tiger’s Lack of Comment a “No Comment?”