Highest Circulation Print Publications & .Com Traffic Comparison

communikaytrix — Mon, 23 Nov 2009 01:40:00 +0000

In an effort to see how Web site visits compare to monthly circulation statistics, I’ve taken the 10 ten print magazines and the top ten daily newspapers in terms of circulation according to CisionPoint and estimated monthly U.S. visitors for their Web sites accordingly using Quantcast. I can’t vouch for the accuracy of the resources, but I think the numbers make an interesting snapshot. What do you think? What inferences do you make from this data, if any?

Newspapers

1. The Wall Street Journal
• Circulation – 2,024,269
• Web site traffic – 4,200,000

2. USA Today
• Circulation – 1,900,116
• Web site traffic – 5,500,000

3. The New York Times
• Circulation – 927,851
• Web site traffic – 14,200,000

4. Los Angeles Times
• Circulation — 657,467
• Web site traffic – 6,900,000

5. The Washington Post
• Circulation – 582,844
• Web site traffic – 5,800,000

6. Daily News
• Circulation – 544,167
• Web site traffic – 6,300,000

7. New York Post
• Circulation – 508,042
• Web site traffic – 2,900,000

8. Chicago Tribune
• Circulation – 465,892
• Web site traffic – 2,600,000

9. Toronto Star
• Circulation – 418,966
• Web site traffic – 670,800

10. Houston Chronicle
• Circulation – 384,419
• Web site traffic – 3,000,000

Magazines

1. AARP Bulletin Today
• Circulation – 24,305,715
• Web site traffic – 1,000,000

2. AARP the Magazine
• Circulation – 24,554,819
• Web site traffic – 248,400

3. Best Read Guides Inc.
• Circulation – 17,000,000
• Web site traffic – Not available

4. The Costco Connection
• Circulation – 8,217,263
• Web site traffic – 70,100

5. Reader’s Digest
• Circulation – 8,158,652
• Web site traffic – 771,200

6. Better Homes & Gardens
• Circulation – 7,634,197
• Web site traffic – 11,000,000

7. Weekly Reader
• Circulation – 7,000,000
• Web site traffic – 12,400

8. Kraft Food & Family
• Circulation – 6,625,000
• Web site traffic – 2,400,000 (Kraft Web site, magazine does not have dedicated site)

9. Hustler
• Circulation – 5,000,000
• Web site traffic – 921,000

10. National Geographic Magazine
• Circulation – 4,708,307
• Web site traffic – 5,900,000

Photo credit: Macrophile

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Highest Circulation Print Publications & .Com Traffic Comparison