The Inconvenient PR Truth campaign focuses on the belief that media relations should be rooted in relationships and targeted, appropriate outreach. While completely true, this isn’t a groundbreaking revelation. PR people and journalists have been promoting this type of interaction for decades. Hopefully PR people who continue to toss spam at reporters will seal their own fates. As an industry, we can and should promote and demand positive media relations habits and work hard to educate our peers on the long term benefits of knowing how and when to pitch a story. My question; however, is whether or not putting a Bill of Rights in writing is continuing to throw our industry under the bus. Do we continue to promote the bad seeds, fueling the sour taste for PR, rather than showcase the successes we drive on a daily basis? Who becomes the PR police in enforcing these rules? Is this really executable? I’d love to hear from PR people and journalists on their thoughts in the comments below.