Comments for CommuniKaytrix - Upfront Commentary on PR, Social Media and Communications

Comment on Engagement Is Worthless if it’s Just About Conversation by communikaytrix

communikaytrix — Thu, 26 Apr 2012 19:40:40 +0000

Frank – excellent comment and I was wondering when that might come up. Without a doubt, I believe conversations are critical to monitor and track as you can get a lot of helpful data. I just don’t necessarily think it’s the results of the campaign. We certainly always caution our clients to understand PR is not a direct response medium, and we do the same with social. There is no way to calculate how exactly how many sales came from a placement or a conversation. For me, it’s more definition, and that we are able to track results much easier using social media than we’ve ever been able to from a GMA segment. But valid points all around.

Comment on Engagement Is Worthless if it’s Just About Conversation by Frank_Strong (@Frank_Strong)

Frank_Strong (@Frank_Strong) — Thu, 26 Apr 2012 18:38:56 +0000

In reading both this and Jason’s response, it occurs to me Rachel, that if your samples were in fact included in a segment on GMA, that too would be just a conversation. The result is sales as a consequence of product awareness after being mentioned on the show. If we earn coverage for a product and that doesn’t increase sales, then I’d wager we have a product issue rather than a marketing issue. In that sense, I do think conversations are part of the indicators we should track. In social, it’s well worth tracking volume, tone and share of voice, but always keeping in the back of mind there’s really only one result that matters: sales. The link between the two is where it gets tricky.

Comment on Engagement Is Worthless if it’s Just About Conversation by Defining Engagement | Social Media Explorer

Defining Engagement | Social Media Explorer — Wed, 25 Apr 2012 13:00:29 +0000

[...] Kay even went so far as to use the topic to inspire her own reaction in which she declared that conversation wasn’t enough for paying clients who want metrics. (I [...]

Comment on Engagement Is Worthless if it’s Just About Conversation by communikaytrix

communikaytrix — Tue, 24 Apr 2012 19:41:24 +0000

Jason,

This is the second post of yours that got me excited enough to blog, which you can tell I very rarely do. Thanks for creating such thought-provoking content!

Rachel

Comment on Engagement Is Worthless if it’s Just About Conversation by communikaytrix

communikaytrix — Tue, 24 Apr 2012 19:40:12 +0000

Ari – email marketing seems to have a long way to go. Good point.

Comment on Engagement Is Worthless if it’s Just About Conversation by Jason Falls (@JasonFalls)

Jason Falls (@JasonFalls) — Tue, 24 Apr 2012 19:32:34 +0000

I accept your challenge to define engagement better. Good post. Glad we’re poking each other enough to keep the conversation going.

Comment on Engagement Is Worthless if it’s Just About Conversation by Ari Herzog

Ari Herzog — Mon, 23 Apr 2012 21:39:20 +0000

There is a popular saying that a company’s tweets or Facebook updates contain 80% shared content from others and 20% in-house content. The takeaway being to promote yourself far less than others (clients, geographic movers and shakers, even competition).

Yet that takeaway is hardly evident in emails I receive from marketers wanting me to blog about their products, or worse to agree to link exchanges. It’s amusing they keep promoting themselves, wanting me to promote them too — and never asking me to buy from them or even better whether their campaign is targeted correctly. I occasionally reply to such emails and explain why I’m their wrong target or whether they’d be interested in blogging about themselves rather than me blogging about them — and the response is slim.

Comment on Create a Killer Cover Letter, Please! by jasmine jones

jasmine jones — Tue, 27 Mar 2012 04:12:30 +0000

THANKS SOOO MUCH, i’m in the process of applying for an internship and i could not find useful information with real examples.

Comment on Crisis Communication for the PR Agency by Brody PR: No wonder the PR industry gets a bad rap | Sword and the Script

Brody PR: No wonder the PR industry gets a bad rap | Sword and the Script — Fri, 16 Mar 2012 12:34:20 +0000

[...] you can check out this link, or this one, or this one. If that’s not enough, how about this one or this [...]

Comment on Please Unsubscribe Me from This List by seb

seb — Tue, 14 Feb 2012 23:47:34 +0000

Yes thx rachel

Great