The Pitch that Wouldn’t Die
For almost a year, I’ve been inundated with pitches from one PR “pro” in particular, about the exact same topic. I’ve included the correspondence below for your enjoyment. I’ve not included the young man’s name nor his agency because I’m a true believer in karma, and I don’t make it a habit of outing fellow PR people no matter how much they need a swift kick. But, hopefully this will help drive home the point that people don’t want to be spammed. Targeted pitching produces better results. Lucky for him I don’t write for the Wall Street Journal.
October 8, 2010
Me: You’ve sent me so many pitches about this gaming company. I don’t cover games at all. Please stop sending these.
PR Pro says he will remove me
November 10, 2010 – Another pitch
Me: I specifically asked you to take me off of this list because I do not cover gaming. You told me you would. What happened?
PR Pro: Hi Rachel, I am so sorry. I used my wrong list. It will not happen again.
October 24, 2011 – Another pitch
I have told you twice to take me off of your list because I don’t cover gaming. Twice you’ve told me you would. Now I’m getting this once again.
I’m a PR person as well so normally I’m sympathetic, but this is getting ridiculous. Your pitch is untargeted spam. One of these days someone is going to get upset with you and call your client.
I’m truly sorry as I used an old list.
If you would like, I can send an email to IT to personally block you from getting any emails from XXX.
Please let me know what is best for you.
Again, I’m sorry about this.
Me: I would like you to stop sending me emails about games. Do not ask me how I would prefer you do that. That is your problem.
July 20, 2011 – Another pitch
Me: I ignored this when it came in yesterday but here you are again. You should look through your in-box and remind yourself how many times I’ve requested to be taken off this list. This is ridiculous.
PR Pro: No response
August 25, 2011 – Another pitch
Me: Why can’t you take me off of your list? Why is this such a challenge? I’ve asked you more than five times?
PR Pro: No response
Readers, please discuss
Photo credit: AJC1