Comments on: Highest Circulation Print Publications & .Com Traffic Comparison

By: Mary

Mary — Mon, 22 Mar 2010 05:45:31 +0000

This article has a nice content, it gives interesting ideas for the reader.

By: What role will digital content curation play in the future of PR? « informationcurator

Thu, 14 Jan 2010 05:08:54 +0000

[...] read the USA Today. And more than 14 million visit the NY Times Web site each month (hat tip to Rachel Kay for the info). But, the key point here is the flattening that’s happened the last few years. Organizations now [...]

By: reillymorris

reillymorris — Wed, 23 Dec 2009 00:31:53 +0000

Great read Rachel!

So, if we assume that the staggering website traffic of the daily/weekly periodicals is due in part to the fact that the information they provide is highly time sensitive (a day from now that news can be stale- replaced with more news) – I can see why their respective web sites enjoy such visitation.

However, that data on magazines does pose a different story. In all cases (save for BH&G and NGM) the circulation numbers are more impressive. Why would we suppose that? Well, National Geographic is highly photogenic, so I can see why many flock there online (they have an entire section dedicated to wallpapers). BH&G could be lumped into a similar category. I don’t think we can overlook the amount of marketing these respective companies do for their online presence. For example, when was the last time you saw an ad for Reader’s Digest Online? Perhaps the circulation revenues for RD are too highly profitable to push the online presence- as hard to believe as that might be? Perhaps corporate leadership of these companies is more conservative- more archaic? Or perhaps the readership of these magazines is simply loyal? My father has been getting NGM sent to his house since 1973.

At any rate, really good read. Interesting numbers… perhaps one day we’ll know why the data is what it is!

By: Highest Circulation Print Publications & .Com Traffic Comparison … « Blogging

Sun, 06 Dec 2009 08:14:58 +0000

[...] See more here: Highest Circulation Print Publications & .Com Traffic Comparison … [...]

By: communikaytrix

communikaytrix — Tue, 01 Dec 2009 02:26:31 +0000

Jason,

Thanks for your thoughts. Yes, those are the highest circulation magazines! I can pretty much quote that as fact. It’s based only on circulation. But yes, it would be great to really drill down on some of those stats.

Rachel

By: communikaytrix

communikaytrix — Tue, 01 Dec 2009 02:25:05 +0000

Alexis,

I agree with you that I often scan a Web site and quickly read the posts that attract me, but nothing engrosses me more than a nice hour long read of a fashion or entertainment pub. It’s a shame we can’t calculate more specifically time spent and where.

Rachel

By: communikaytrix

communikaytrix — Tue, 01 Dec 2009 02:23:21 +0000

Bill,

Great thoughts – thank you! I think it proves that we have to reevaluate how we measure PR efforts sometimes. I like your thinking.

Rachel

By: Jason Keath

Jason Keath — Mon, 23 Nov 2009 23:40:39 +0000

Not surprised to see the NY Times dominating the web numbers. They are clearly the online leaders from newsprint.

But are those really the top 10 US print magazines by circulation? Seems like lots of them are missing. Must be some other caveat to that list.

Nonetheless very cool to see the traffic/circulation numbers. Now tell me which numbers are more empty. How many of those newspapers are never read and how many of those website visitors are instant bounces? Wonder which numbers have the most accuracy.

By: Twitted by sdrosenb

Twitted by sdrosenb — Mon, 23 Nov 2009 20:29:26 +0000

[...] This post was Twitted by sdrosenb [...]

By: Alexis

Alexis — Mon, 23 Nov 2009 17:23:27 +0000

Very interesting to see this all laid out in one place. Thank you! For print circulations, it obviously isn’t a surprise. While you cannot ignore the power of online news, you also have to look at who is reading what and where. From my own personal consumption habits, I may scan a paper quickly, but when I go to an outlet’s Web site I am looking for something pretty specific–and if a brand, product or expert is in the article(s) I find, I am much more open to be influenced.

The flip side of this for me personally is still magazines. While I prefer to gather my hard news online, nothing matches the feeling of sitting down with a thick magazine (such as Real Simple or InStyle) and pouring over each page, picture and article. While you didn’t look at those in particular, overall it seems like magazines have still held the heart of some consumers.

As always, great read!