Comments on: Palm Trees + Professional Development

By: Aaron Blank

Aaron Blank — Tue, 03 Nov 2009 06:23:41 +0000

Looking forward to flying down from Seattle!! See you next week.

By: Lauren

Lauren — Fri, 30 Oct 2009 23:16:53 +0000

Thanks for this post. Looking forward to the conference in our own city of San Diego — here’s one seminar I’m not going to miss on CSR…

Sustainability

A Focus on Social Values to Drive Business Results
Scott Beaudoin, senior vice president and director, cause marketing, MS&L

Jaya K. Bohlmann, vice President, public relations corporate communication, Sodexo

Jayne O’Donnell, Money section reporter, USA TODAY and author of “Gen BuY:
How Tweens, Teens and Twentysomethings are Revolutionizing Retail”
2009 is the year of values and activism, a new era of cause marketing.

This hands-on workshop reveals a unique approach to Cause 2.0 and teaches
attendees how social activist marketing techniques can provide value, create
socially responsible brands and deliver measurable business results in an
increasingly competitive environment. Learn how to recognize the difference
between marketing and corporate social responsibility, identifying and aligning
with a relevant cause, and mobilizing influencer relationships for maximum
impact.

http://www.prsa.org/ic2009/documents/PRSA%202009%20Int%20Conf%20Brochure.pdf

By: Twitter Trackbacks for Palm Trees + Professional Development « CommuniKaytrix – Upfront Commentary on PR, Social Media and [communikaytrix.com] on Topsy.com

Tue, 27 Oct 2009 15:33:20 +0000

[...] Palm Trees + Professional Development « CommuniKaytrix – Upfront Commentary on PR, Social Media a… communikaytrix.com/2009/10/26/palm-trees-professional-development – view page – cached As a proud San Diego-based PR practitioner, I’m excited that PRSA has chosen America’s Finest City as the destination for its 2009 International Conference. Like most attendees, I’m hopeful… (Read more)As a proud San Diego-based PR practitioner, I’m excited that PRSA has chosen America’s Finest City as the destination for its 2009 International Conference. Like most attendees, I’m hopeful this year’s program will offer informative sessions to help us grow in what might be the most volatile yet exciting period for PR pros in decades. I’ve asked PRSA San Diego Chapter President Chris Wahl to provide some insight into what this year’s event will hold. (Read less) — From the page [...]