Comments on: Putting Some Soul into Social Media http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/ upfront commentary on pr, social media and communications Thu, 26 Apr 2012 19:40:40 +0000 hourly 1 http://wordpress.com/ By: Alize Morand http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-43 Sun, 21 Jun 2009 20:12:50 +0000 http://communikaytrix.com/?p=80#comment-43 Good to see a blog that discusses PR with an on-the-pulse touch and not an old perspective! I follow a few celebs on Twitter, find it amusing but I don’t really see them engaging, and very few brands do it too, or even respond to Tweets..
Talk soon. x

]]> By: Danny Brown http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-41 Wed, 17 Jun 2009 23:50:35 +0000 http://communikaytrix.com/?p=80#comment-41 Heck, Rach, they’d only have to say there’s wine on sale at the venue’s bar and you’d be there… ;-)

]]> By: communikaytrix http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-40 Wed, 17 Jun 2009 22:57:28 +0000 http://communikaytrix.com/?p=80#comment-40 Ha Dave! Major miss for them! :)

Thank you very much for checking it out.

Rachel

]]> By: Dave Van de Walle http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-39 Wed, 17 Jun 2009 22:06:04 +0000 http://communikaytrix.com/?p=80#comment-39 I have been known to comment as such about @collective_soul:

All their tweets/
fall on me/
bring me down/
all their tweets/
fall on me/
fall on me

But have yet to receive a response from the band. Sheesh.

(Good post BTW.)

Cheers,

Dave

]]> By: communikaytrix http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-38 Wed, 17 Jun 2009 20:58:46 +0000 http://communikaytrix.com/?p=80#comment-38 Ari – Good question and I had a feeling this would come up. No, that specific question wasn’t answered. A couple of things:

– It was sort of a rhetorical question. When I tweeted that I wasn’t really looking for a response, it was simply something that I was wondering about considering the magnitude of following back 20,000 fans. I wasn’t testing them to see if they would answer in this case. They are there to talk music, not social media, and I get that.

– Yes, they tweeted my name as one of their newest Top 20 fans in response to my telling my followers that they were on Twitter. While I understand the social media impact of that, most music fans don’t drill down that deep. They are flattered and excited to be recognized by their favorite bands. But after they did that I wrote this post which means mentioning my name clearly resonated with me. And it did, because I’ve been a fan for a very long time.

– While my question wasn’t answered publicly, I assure you that since this post it’s been more than answered by people who are directly affiliated with the band and the strategy. I know a lot more thanks to those perceptive people than I knew going into the post. In fact, based on what I’ve learned I think they are even more in tune than I originally thought. The band is much more involved in the process than I assumed. It’s pretty incredible. Plus, getting the DM from Dean was more than satisfying – no one wrote it for him. It was completely his doing.

So the short answer is yes and no. :)

Rachel

]]> By: communikaytrix http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-37 Wed, 17 Jun 2009 20:46:59 +0000 http://communikaytrix.com/?p=80#comment-37 So true Arik – that’s what instantly attracted me to what they were doing. The loyalty of the fans is so evident in all the conversation going on. Every fan wants to feel special – that’s the point of their campaign. While it’s nearly impossible to measure the direct response to this I would wager this method of connection will impact ticket sales for them (I know I’ll go! :) )

]]> By: communikaytrix http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-36 Wed, 17 Jun 2009 20:43:18 +0000 http://communikaytrix.com/?p=80#comment-36 Agreed Danny – they clearly sought counsel from a knowledgeable team as any entity should. It shows, and I think it’s working.

]]> By: communikaytrix http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-35 Wed, 17 Jun 2009 20:41:50 +0000 http://communikaytrix.com/?p=80#comment-35 Hi Joel,

Thank you for your thoughts. I am completely with you – I think it is unrealistic to hold any popular musician, brand or person accountable for developing a personal dialogue with all its fans. From the stand point of Collective Soul as my example, or any music act, these people are not sitting at computers all day waiting for an online exchange. That’s why I was so impressed with what they are doing even though it’s clear that it isn’t always them. Just like a grassroots street team there are others involved with promotion. That should be very clear to anyone. As long as that is transparent, I think it’s great.

Thanks again!
Rachel

]]> By: Danny Brown http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-34 Wed, 17 Jun 2009 05:43:14 +0000 http://communikaytrix.com/?p=80#comment-34 There’s a band that’s better than Ezra? How do we know Ezra isn’t better than everyone else? Damn musicians and their one-upmanship games… ;-)

]]> By: Ari Herzog http://communikaytrix.com/2009/06/16/putting-some-soul-into-social-media/comment-page-1/#comment-33 Wed, 17 Jun 2009 04:38:16 +0000 http://communikaytrix.com/?p=80#comment-33 Hold on a minute! You twittered a question how the band handles fans direct messaging them, and they tweeted your name. That’s great, but did they answer your question?

]]>